opportunity-framing
Frame customer opportunities as unmet needs, pain points, and desires rather than solutions. Use when writing opportunities for an Opportunity Solution Tree, validating opportunity statements, or training teams to distinguish problems from solutions. CRITICAL for avoiding the #1 OST failure - 98% of people write opportunities as solutions (Teresa Torres). Triggers when user asks to frame opportunities, write opportunities, validate opportunity statements, or check if this is a need vs solution.
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