Chrome Web Store Listing

Best practices for building a compelling, high-quality store listing.

Text Fields

Title

• Clear and descriptive — users should understand the extension's core function at a glance
• Concise and unique
• Don't keyword-stuff; short, catchy names are more memorable

Summary (≤132 chars, plain text)

• Primary copy shown on homepage, category pages, and search results
• Lead with the most important feature/use case
• Don't use superlatives ("best", "fastest", "greatest") or reference competitors

Description

Format: overview paragraph → bullet list of main features

• Concise, informative, accurate — more than one sentence
• Focus on features users unlock after installing
• Avoid typos, excessive symbols, and keyword stuffing (risks suspension under Keyword Spam policy)
• Don't add irrelevant keywords to game search results

Images

Store Icon

• Simple, recognizable, brand-consistent
• Don't include screenshots or UI elements (illegible at small sizes)
• Follow extension icon best practices

Screenshots (minimum 1, up to 5)

• Size: 1280×800 or 640×400 px, square corners, no padding (full bleed)
• Show actual UX focused on core features; keep up to date with latest version
• Use visual aids (infographics, callouts) to explain onboarding and key flows
• Don't use blurry, rotated, or distorted images; avoid overwhelming text
• Branding must be consistent with icon and promo images

Small Promo Tile — 440×280 px

• Appears on homepage, category pages, search results
• Keep simple: saturated colors, well-defined edges, fill entire region
• Don't use excessive text, "busy" imagery, or misleading badges ("Editor's Choice", "#1")

Marquee Image — 1400×560 px

• Used if featured in the rotating carousel on the CWS homepage
• Must remain uncluttered and look good at half size
• Consistent branding with other listing assets
• Avoid lots of white/light gray; avoid misleading claims

Additional Fields

Fill in website URL and support URL in the developer dashboard — these build user trust.

Quality Ranking Factors

Items are ranked by ratings, download/uninstall ratio, and:

• Pleasant, polished design
• Clear purpose that fills a real user need
• Intuitive setup and onboarding
• Ease of use