Yandex Competitive Analysis

Analyze competitors and find opportunities in Russian and CIS search markets.

Available Tools

• mcp__yandex-search__search - Find who currently ranks for target keywords
• mcp__yandex-wordstat__top-requests - Understand search volume and related queries
• mcp__yandex-wordstat__dynamics - Track if competition is increasing over time
• mcp__yandex-wordstat__regions - Find underserved regional markets
• mcp__yandex-webmaster__get-popular-queries - Compare user's site performance (requires Webmaster)
• mcp__yandex-webmaster__get-summary - Get user's site health metrics (requires Webmaster)

Workflow

1. Search landscape: Use search to find top 10-20 results for target keywords
2. Volume analysis: Use top-requests to understand search demand
3. Trend analysis: Use dynamics to see if market is growing
4. Regional opportunities: Use regions to find high-affinity, underserved regions
5. Own position (if Webmaster): Compare user's ranking vs competitors

Analysis Framework

When analyzing competitors:

• Domain authority signals: Identify recurring domains in top positions
• Content patterns: Note content types that rank (articles, products, forums)
• Gap opportunities: Keywords with high volume but weak competition
• Regional gaps: Regions with high affinity but low competition

Output Guidelines

• Adapt output language to match the user's language
• Present competitor domains with their ranking positions
• Highlight content gaps and opportunities clearly
• Provide actionable recommendations
• Include regional opportunities if relevant

Example Queries That Trigger This Skill

• "Who ranks for [keyword] in Yandex?"
• "Analyze competitors for [topic] in Russia"
• "What content gaps exist for [topic]?"
• "SERP analysis for [keyword]"
• "Find ranking opportunities for [topic]"