Refresh content at: $ARGUMENTS
Source: URL or file path to existing content. Depth: quick (stats only), standard, or deep (structural changes).
1. Audit
Load and audit the content at the source.
- Document: headline and structure, all statistics and dates, external links and sources, product mentions or CTAs, word count
2. Freshness Check
Review all time-sensitive elements.
- For each statistic or claim: verify still accurate, find updated data if outdated
- For each external link: check if live and relevant, find replacement if broken
- Flag items: still accurate, needs updating, should be removed, new information to add
3. Competitive Check
Research current SERP for this topic.
- New competitors ranking; new angles or information they cover
- Gaps in our content vs. current top results; new People Also Ask questions
4. Refresh Plan
Based on audits, create the plan.
- Quick: Focus on updating stats and fixing broken links
- Standard: Update stats, add missing info, improve weak sections
- Deep: Consider structural changes, major additions, potential rewrite
Plan format: Keep as-is, Update, Remove, Add, Structural changes. Checkpoint to review plan before executing if the user wants it.
5. Execute
Apply the approved refresh plan.
- Delegate to content-writer for prose changes where voice matters
- Replace outdated statistics; fix or replace broken links; add new sections; remove outdated content
- Quality checks: old and new content blend naturally, no jarring transitions, brand voice consistent, all new claims verified
6. Finalize
Create final refreshed version.
- Updated title tag and meta description if needed
- "Last updated: [date]" note
- Changelog summary (what was refreshed)
- Recommendation for next refresh timing
